
Privacy Policy
Updated on Oct. 1st, 2025
The Academy Before & After Care is committed to protecting your privacy. In short, we collect personal information (like names, contact details, and payment information) only when you provide it to us (for example, when signing up or making a purchase) We use this information to serve you – such as processing enrollments or responding to inquiries – and to improve your experience on our website. We do not sell or share your personal details with unaffiliated third parties without your consent We do use cookies to remember your preferences and understand how our site is used, but you can control cookies through your browser settings. We also honor privacy signals like “Do Not Track” and comply with laws protecting your data (including children’s privacy and email communication rules). If you have any questions or concerns about how we handle your information, please contact us using the information at the end of this policy.
What Personal Information Do We Collect?
For the purposes of this policy, “personal information” (also called Personally Identifiable Information or PII) means any information that can identify you as an individual, either on its own or when combined with other details We collect personal information that you provide to us when using our website or related services. This can include:
- Contact Information: such as your name, email address, mailing address, and phone number
- Transactional Information: such as credit card or payment details (for example, if you make a purchase or donation through our site)
- Other Details: any other information you choose to enter on our site (for instance, information you fill in on a form or survey) that helps us provide or improve our services.
When Do We Collect Information?
We collect your information only in certain situations when you interact with our site. For example, we collect information when you:
- Register on our site (for example, creating an account or signing up for an event).
- Place an order or make a purchase on our site.
- Subscribe to a newsletter or mailing list.
- Respond to a survey.
- Fill out a form (such as an inquiry or contact form).
- Otherwise enter information on our site
In general, we only collect personal information that you voluntarily give us through our website forms or transactions.
How Do We Use Your Information?
We use the information we collect from you for purposes that help us serve you better. Specifically, we may use your information in the following ways:
- To improve our website: We continually strive to enhance our website offerings based on the information and feedback we receive from you
- To serve you better: Your information helps us more effectively respond to your customer service requests and support needs.
- To administer promotions or surveys: For instance, if we run a contest, promotion, or survey on our site, we might use your information to manage those features.
- To process transactions: We use personal information to quickly process your orders or other transactions on our site
- To send periodic communications: This may include sending emails about your orders, updates about our services or programs, or other relevant information. For example, if you sign up for our newsletter or provide your email, we might send you news or updates. (You can unsubscribe from these communications at any time, as described below.)
- To follow up with you: We may follow up after you correspond with us – for example, to answer additional questions after a live chat, email inquiry, or phone call
We will only use your personal information for the purposes above or for purposes that we clearly communicate to you at the time you provide the information.
How Do We Protect Your Information?
Protecting your personal information is a priority for us. We implement a variety of security measures to maintain the safety of your data:
- Security Scans and Patching: Our website is regularly scanned for security holes and known vulnerabilities. We also use regular malware scanning to guard against malicious attacks
- Secure Networks: Your personal information is contained behind secured networks. It is accessible only by a limited number of people who have special access rights to these systems, and they are required to keep the information confidential
- Encryption: All sensitive information (such as credit card data) that you supply through our website is encrypted via Secure Socket Layer (SSL) technology This means your information is encoded to prevent unauthorized access during transmission.
- Secure Transactions: Any transactions are processed through a secure gateway provider. We do not store or process your credit card details or other sensitive payment information on our own servers
- Additional Safeguards: We implement additional security measures whenever you enter, submit, or access your information on our site (for example, when placing an order, we take steps to ensure your information is protected at every step).
While no website can guarantee 100% security, we follow best practices and standards to protect your data. We also encourage you to protect your own account information and to contact us immediately if you suspect any unauthorized access to your personal data.
Do We Use Cookies?
Yes. We use cookies and similar tracking technologies on our website. Cookies are small files that a website or its service provider stores on your computer (through your web browser, if you allow) that enable the site’s systems to recognize your browser and capture certain information For example, cookies can help remember your preferences and other information between visits.
How We Use Cookies: We use cookies to improve your experience and the overall functionality of our site. This includes:
- Remembering and processing the items in your shopping cart (if our site offers shopping or payments)
- Understanding and saving your preferences for future visits (for example, remembering your user settings)
- Keeping track of advertisements or announcements, if any.
- Compiling aggregate data about site traffic and interactions. This helps us understand how users use our site and where we can improve. We may use trusted third-party services (like Google Analytics) that set their own cookies to assist with this analysis.
Your Choices: You can choose to have your computer warn you each time a cookie is being sent, or you can turn off all cookies. You can do this through your browser settings. Since each browser is a little different, check your browser’s Help menu to learn the correct way to modify your cookie settings
Please note that if you disable cookies, some features that make your site experience more efficient may not function properly For instance, certain interactive features or preferences may not work. However, you will still be able to use the site for basic browsing even if cookies are turned off.
Do We Share Your Personal Information with Third Parties?
We do not sell, trade, or otherwise transfer your personal information to outside parties without providing you advance notice or obtaining your consent. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you (for example, website hosting partners, payment processors, or other service providers), so long as those parties agree to keep this information confidential. We may also release information when its disclosure is necessary to comply with the law, enforce our site policies, or protect our or others’ rights, property, or safety.
However, we may share non-personally identifiable visitor information (data that cannot be used to identify any individual) with other parties for marketing, advertising, or other uses. For example, we might share aggregated website usage statistics with a partner or publicly to showcase engagement, but this data will not identify individual users.
Third-Party Links
Occasionally, we may include links to third-party products or services on our website For example, our site might link to an external resource, partner, or sponsor’s website for additional information. Please note that these third-party sites have their own separate and independent privacy policies, and we have no control over or responsibility for the content and activities of those linked sites Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites (for instance, if a link is broken or the third-party content is inappropriate).
Online Advertising and Google Services
We may partner with third-party vendors (such as Google) to display ads on our website or to use analytics services. Google’s advertising requirements are governed by Google’s Advertising Principles, which are in place to provide a positive experience for users.
On our website, we use Google AdSense advertising services Google, as a third-party vendor, uses cookies to serve ads on our site. In particular, Google uses a cookie called the DART cookie which helps it serve ads to our users based on their visits to our site and other sites on the Internet This means you might see tailored advertisements on our site (or elsewhere) based on your browsing activity.
We have implemented the following Google advertising features on our site:
- Remarketing with Google AdSense – showing our ads on other sites based on your past visits to our site.
- Google Display Network Impression Reporting – tracking ad impressions and certain uses of ad services.
- Demographics and Interests Reporting – understanding aggregate information about our users’ demographics and interests (as provided by Google).
We and third-party vendors (like Google) use first-party cookies (such as Google Analytics cookies) and third-party cookies (such as the Google DoubleClick cookie), together with other third-party identifiers, to compile data about user interactions with ad impressions and other ad service functions related to our website In simpler terms, this helps us understand how our advertising campaigns perform and how users interact with these advertisements.
Opting Out of Targeted Ads: You can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out of personalized advertising and tracking by visiting the Network Advertising Initiative’s opt-out page or by using the Google Analytics Opt-Out Browser Add-on.
California Online Privacy Protection Act (CalOPPA)
The California Online Privacy Protection Act (CalOPPA) is a law that requires any commercial website or online service that collects personally identifiable information from California consumers to post a conspicuous privacy policy In accordance with CalOPPA, we make the following commitments:
- Users can visit our site anonymously (You do not need to provide personal information just to browse our website.)
- We will add a link to this Privacy Policy on our homepage (or at least on the first significant page after entering our site), and the link will include the word “Privacy” for easy visibility.
- We will notify you of any privacy policy changes on our Privacy Policy page.
- You are able to change your personal information by contacting us or by logging into your account (if you have one on our site).
How Does Our Site Handle “Do Not Track” Signals?
“Do Not Track” (DNT) is a setting in your browser that asks websites not to track your online behavior. We honor Do Not Track signals If you have DNT enabled, we will not place tracking cookies or use advertising that targets you when DNT is active.
Does Our Site Allow Third-Party Behavioral Tracking?
We use certain third-party services, such as Microsoft Clarity and Google Analytics/Advertising, to understand how visitors interact with our website. We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
Children’s Privacy (Children Online Privacy Protection Act (COPPA))
We are committed to protecting children’s privacy. The Children’s Online Privacy Protection Act (COPPA) puts parents in control when it comes to the collection of personal information from children under 13 years old The Federal Trade Commission (FTC), the nation’s consumer protection agency, enforces the COPPA rule, which outlines what operators of websites and online services must do to safeguard children’s privacy and safety online.
In compliance with COPPA, we do not knowingly solicit personal information from or market to children under the age of 13. Our website and services are not directed to children under 13. If you are a parent or guardian and believe your child under 13 has provided personal information to us, please contact us so we can promptly remove that information.
Fair Information Practices
We adhere to the Fair Information Practice Principles, which form the backbone of many privacy laws in the United States and around the world These principles guide how we handle personal data and emphasize transparency, data security, and individuals’ rights.
In line with these principles, should a data breach occur, we will take the following actions to notify you:
- Email Notification: We will notify you via email within 7 business days of discovering the breach
- On-Site Notification: We will post a notice on our website within 7 business days of discovering the breach
We also uphold the Individual Redress Principle, which guarantees that individuals have the right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law This means you have the right to seek legal recourse (such as through courts or government agencies) if we or our contractors violate your privacy rights.
CAN-SPAM Act (Email Communications)
The CAN-SPAM Act is a law that sets rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have marketing emails stop being sent to them, and outlines tough penalties for violations We collect and use email addresses in line with CAN-SPAM’s requirements. For example, if you provide your email address, we may use it to:
- Send information and respond to your inquiries or other requests
- Process orders and send updates or information related to those orders
- Send you additional information related to our services or your relationship with us (for example, updates on school events or programs).
- Send periodic emails (such as newsletters) or marketing communications, if you have opted in
To comply with CAN-SPAM, we commit to the following:
- We will not use false or misleading subjects or email addresses.
- We will identify advertisements in our emails in a reasonable way.
- We will include our physical address in our emails
- We will monitor third-party email marketing services for compliance if we use them
- We will honor opt-out requests promptly
- We will provide an “unsubscribe” link at the bottom of each marketing email
If at any time you would like to unsubscribe from receiving future emails, you can follow the unsubscribe instructions at the bottom of any email we send. Alternatively, you can email us at itweb@charter.one and we will promptly remove you from all correspondence.
Contact Information
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
- Mailing Address: 6913 E Rembrandt Ave., Mesa, AZ 85212
- Email: itweb@charter.one
We are here to answer your questions and address any concerns. Thank you for reviewing our Privacy Policy and for trusting The Academy Before & After Care with your information.
